Axis My India: Top Consumer Data Intelligence Company India

About Us

Axis My India Limited is India’s foremost Consumer Data Intelligence Company and a Harvard Business School case study, which believes in fuelling data driven decision making and has a vision ‘To Connect and Resolve Problems of All 25 Crore (250 Mn) Indian Household's.

Harvard Business School case study on Axis My India

Axis My India is the first consumer data intelligence company from the country to have become a part of the Harvard Business School curriculum. This study highlights how we have revolutionized the field of election polling with an accuracy rate of over 93% and our robust processes, technological solutions, focus on quality, and completely in-house infrastructure & resources which have played a significant role in our success.

Our Solutions

With diversified offerings including election forecasting, consumer research, Social Impact Consulting & the people empowerment platform ‘a’, Axis My India has a physical presence in 700+ districts and can mobilize engagement with all 250 million Indian households immediately. Axis My India has established enduring relationships with leading brands like Unilever, Mahindra & Mahindra, P&G, Bill & Melinda Gates Foundation, Piramal Finance, Disney Star, Tata Motors to name a few and various Central & State Governments. Axis My India has recently launched its services in the US market under the brand name Axis My America.

What Our Clients Are Saying

Really appreciate the data that was shared with us, I am truly looking to develop this relationship further both from analytics and research POV

Our experience with the Axis My India team has been very good in terms of the quality of data collection and the service quality experienced. They bring a lot of rural expertise to their projects, which is a unique advantage of working with them. Their approach is very proactive and client-centric, so that decisions never get delayed and the overall effectiveness

Fantastic experience working with the Axis My India Team for conducting our brand health survey . Their focus on detail and meticulous on-ground capabilities ensured valuable insights for our company.

We have had a positive impact on our shares in 2 out of the 3 western states. These 2 states, Maharashtra & Madhya Pradesh, are the ones where we used innovative media like gas & electricity bills - a unique offering of AXIS Media.

The entire exercise conducted by Axis My India was no less than a roller coaster full of surprises and revelations and has given us deep insight into our present day standing in the market. The team has not only provide accurate data analysis but also precise guidance in overcoming the various bottlenecks which the brand is facing today. Looking forward to an eventful journey with Axis My India in days to come.