Market Research Survey
We are passionate about deriving in-depth insights that helps us in understanding your business so that we can recommend solutions that help you make informed decisions that lead to growth. For all your comprehensive requirements we offer you a range of packaged as well as customized solutions. Our Market Research services are available with the combined tools that cover both qualitative and quantitative methodology.
We strive to enhance your business growth by combining consumer understanding and brand knowledge with intuition and innovation. We would be more than happy to connect with you and power your brand with over 1.25 billion customers, pan India! Our well trained on-field staff ensure that they derive unbiased & neutral opinions. As a member of the prestigious MRSI (Market Research Society of India) we strictly adhere to the governing guidelines and stipulations.
AXIS MY INDIA Ltd. has established itself as a credible name in the domain of Market Research & Survey. We have pioneered the methodology for Election Surveys with the 'Seat-by-Seat' prediction. Our foray into the Market Research domain began with the Madhya Pradesh Assembly Elections in 2013. Post which there was no looking back as our commendable work, with an incredible accuracy rate of over 90% is a benchmark that we are being constantly endorsed in the leading national news channels & media.
In the 2015 Bihar elections, AXIS MY INDIA Ltd. scored a remarkable 100% accuracy rate by correctly predicting a JDU + victory (right from pre-poll stage) inspite of the major opinion and favourite opinion being that NDA has the advantage to win.
This was followed with the AXIS MY INDIA's EXIT Polls proving to be EXACT Poll predictions in 4 out of 5 States (Assam, West Bengal, Kerala & Pondicherry) and in Tamil Nadu the DMK lost 14 seats with a very narrow margin.
A Nation-wide survey on the Narendra Modi Government's One Year Performance for CNN IBN Group was well appreciated. The total sample size was over 20,000 respondents from 23 States covering 153 districts with a 70:30 rural/urban spread.
Simultaneously AXIS MY INDIA Ltd. has initiated India's largest brand-led survey to develop the 'TRUST INDEX' for most trusted brands. The Survey will cover 500,000 respondents through 29 States & 600+ Districts pan India. Further Brand custodians can access real time data with in-depth Consumer insights for a nominal fee.