Axis Trust Index brings to the table "Voice of Consumer", through an unmatched sample of 1 million respondents, representative of India's diversity in geographical spread, behavior, consumption and socio-cultural habits. A model so unique that it believes in integrating every facet of field work, data collection and analysis in-house, presenting India's Real Insights on a single platform.
Dedicated foot soldiers, capturing voices from 711 districts and 29 states!
Updated data available on a quarterly rolling sample through fully integrated data centers.
Robust representation through stratified sampling using the population proportionate approach.
The platform is adaptable to include customized research objectives across geographies and demographic cuts, going well beyond mindshare mapping.
India is the world's largest democracy with a population of 1.25 billion and growing. With 70 crore (700 M) Indians living in rural areas, the opportunity to tap the Bottom of the Pyramid is immense.
India has a population of over 1.25 billion
50% Indians are below the age of 25 years
There are 5161 cities and 6 lakh villages in India
Indian Railway is one of the world's largest train networks
There are 1,652 dialects and languages in India