Product Sampling & On Ground Activation
Why distribute product samples randomly?
Talk to Axis My India for verified & targeted product sampling across 20 Cr Households.
A unique combination of Sampling + Market Research + Brand Awareness.
- Door to Door Sampling by AMI representatives.
- Micro targeting to the desired brand target audience.
- Pin-code level
- NCCS AB households
- Random Photos will be taken while giving the samples and the same will be shared with the brand team.
- Technology based back checks to avoid any pilferage - IVR facility for recorded audio feedback.
- Consumer Feedback – Question on current brand consumption captured through CAPI + Future purchase intent can also be captured after 3-4 weeks on a certain % of audience.
- Brand Awareness through on ground activation :
- Branded Van to be used while distributing the sample.
- nformation dissemination & awareness building.
- Promotional video, Clips with social messages/ CSR activities.
- Pamphlet distribution along with Sampling.
