India’s foremost Pollster, Pradeep Gupta launches his new book

‘How India Votes: And What It Means’

A provocative, entertaining and enlightening journey – in how and why Indians choose their leaders

The book encapsulates the various effects of political, economic, technological and social aspects on the common man and how it in-turn effects their voting psychology. I am hopeful that the book would leave its readers a lot more knowledgeable and insightful on the dynamics surrounding polling in our beloved country. Pradeep Gupta, CMD, Axis My India

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