WHAT WE DO?
Measuring and monitoring media consumption habits across media touchpoints is the core of AMMS.
HOW WE DO IT?
Unmatched depth & reliability. A combination of face to face & telephonic interviews across 737 districts and an unmatched sample of 1 million respondents in a year.
WHAT THIS MEANS FOR YOU?
AMMS helps you to understand the media consumption habits of your consumers in detail across varied traditional & new media touchpoints, which can help deliver higher ROI of your marketing & media spends.
Measuring all media consumption behavior is at the heart of AMMS
What is the reach across media by audience type?
Time spent on each of the mediums in an average day?
Which are the genres and channels most preferred by audience type & markets? Which time of the day?
What is the reach across media by audience type?
What is the reach across media by audience type?
What is the reach across media by audience type?
What is the reach across media by audience type?
What is the reach across media by audience type?
What is the reach across media by audience type?
Customized research to understand the impact of different marketing activities with the same respondents. (The add-on solution is independent of the syndicated All Media Measurement study. We can do customized study with the same or different respondents, as per the objectives of the study)