43% believe that Sensex will go beyond 70,000 in the next 3 months - as per Axis My India March CSI Survey 52% rated 2023 Union Budget as satisfactory
10124 people surveyed; 65% are from rural India while 35% are from urban India
Overall household spending has increased for 58%, net score +51
Consumption of essentials products increased for 36%, net score +23
Consumption of discretionary products increased for 4%, net score 0
Consumption of health-related items has increased for 35%, net score -24
Media consumption increased for 19%, net score -1
Mobility has increased for 7% of the families, net score 0
52% rated 2023 Union Budget presented by Finance Minister as satisfactory
72% believe that Indian economy would continue to grow in 2023
43% believe that sensex will go beyond 70,000 in the next 3 months
72% think PM Narendra Modi is India’s most influential person, next is Rahul Gandhi at 5%
Covid management (16%), infrastructure development (14%), and welfare schemes (11%) key achievements of the BJP government
29% spend 1-3hrs on watching content on OTT platforms & 8% spend more than 3 hrs
24% share their OTT passwords with their friends & family
Axis My India, a leading consumer data intelligence company, released its latest findings of the India Consumer Sentiment Index (CSI), a monthly analysis of consumer perception on a wide range of issues. The survey further highlighted that sentiments have dipped across 4 out of 5 sub-indices, importantly, sentiments have slightly dropped towards essential and non-essential spends. However, the March report reveals that consumer outlook are positive towards the 2023 Budget announcement presented by Finance Minister Nirmala Sitharaman and overall, the Indian consumer sentiment is optimistic that the country's economy will continue to grow at an accelerated rate in 2023, owing to the country's robust fight against all obstacles in the previous year. 72% think PM Narendra Modi is India’s most influential person and Covid management, infrastructure development, and welfare schemes were the key achievements of the BJP government.
The March net CSI score, calculated by percentage increase minus percentage decrease in sentiment, is at +8, from +10 last month reflecting a decrease by 2 points.
The sentiment analysis delves into five relevant sub-indices – Overall household spending, spending on essential and non-essential items, spending on healthcare, media consumption habits, entertainment & tourism trends.
The survey was carried out via Computer-Aided Telephonic Interviews with a sample size of 10124 people across 36 states and UTs. 65% belonged to rural India, while 35% belonged to urban counterparts. In terms of regional spread, 26% belong to the Northern parts while 30% belong to the Eastern parts of India. Moreover, 24% and 20% belonged to Western and Southern parts of India respectively. 67% of the respondents were male, while 33% were female. In terms of the two majority sample groups, 31% reflect the age group 36YO to 50YO
and 27% reflect the age group of 26YO to 35YO.Commenting on the CSI report, Pradeep Gupta, Chairman & MD, Axis My India, said “The Indian Budget 2023 focused on reviving the economy, which was impacted by the COVID-19 pandemic and various other obstacles. The government announced various measures for citizens’ financial empowerment and improved standard of living. This was highly appreciated across the country. PM Modi being rated as the most influential person in India by far is no surprise. At an overall level, while consumer sentiments are subdued, it is expected to revive soon, driven by various factors such as improving economic conditions, growing consumer confidence, and changing consumer behavior. Moreover increasing adoption of e-commerce and digital payments, is likely to drive consumer spending in the near future.”
Key findings:
On topics of current national interest:
73% expect reduction in prices of essential items from Budget 2023- as per Axis My India Pre-Budget CSI Survey
6100 people surveyed; 65% are from rural India while 35% are from urban India
26% wants lower personal income tax rates by 5% across all slabs
Overall household spending has increased for 59%, net score +52
Consumption of essentials products increased for 40%, net score +28
Consumption of discretionary products increased for 5%, net score +1
Consumption of health-related items has increased for 33%, net score -22
Mobility has increased for 7% of the families, up by 1% for last month
38% notice brand advertisements on TV while 32% notice ads on digital medium
Media consumption increased for 20%
Mobility has increased for 9% of the families, net score +2
Mumbai, 30th January 2023: Axis My India, a leading consumer data intelligence company, released its latest findings of the India Consumer Sentiment Index (CSI), a monthly analysis of consumer perception on a wide range of issues. The pre-budget report highlighted that reduction in price of essentials is the biggest expectation from the 2023 budget. One of the major requests which comes out in this survey is reduction in income tax rates, which will give consumers more money in hand.
The Pre-Budget net CSI score, calculated by percentage increase minus percentage decrease in sentiment, is at +10, from +08 last month reflecting an increase by 02 points.
The sentiment analysis delves into five relevant sub-indices – Overall household spending, spending on essential and non-essential items, spending on healthcare, media consumption habits, entertainment & tourism trends.
The survey was carried out via Computer-Aided Telephonic Interviews with a sample size of 6100 people across 27 states and UTs. 65% belonged to rural India, while 35% belonged to urban counterparts. In terms of regional spread, 23% belong to the Northern parts while 27% belong to the Eastern parts of India. Moreover, 28% and 22% belonged to Western and Southern parts of India respectively. 69% of the respondents were male, while 31% were female. In terms of the two majority sample groups, 33% reflect the age group 36YO to 50YO and 30% reflect the age group of 26YO to 35YO.
Commenting on the CSI report, Pradeep Gupta, Chairman & MD, Axis My India, said “Consumers are looking forward to the upcoming budget announcements as a ray of hope for better life and livelihood and there is a huge expectation in terms of price control. Consumers are also looking forward towards various measures that the government will take towards fuelling digitization in the Indian economy. Overall, despite global headwinds the Indian economy should be poised for further growth in 2023”.
Key findings:
On topics of current national interest ahead of the 2023 budget:
Factors which will significantly impact the Indian economy this year?
Option | Percentage (%) |
---|---|
Oil prices | 22 |
Inflation | 16 |
Upcoming 2024 elections | 16 |
Government policies | 14 |
Russia-Ukraine war | 11 |
Unemployment | 5 |
Impact of other global economies like US, Europe, Japan | 3 |
Covid-19 | 2 |
Other | 5 |
Expectations from the upcoming budget?
Option | Percentage (%) |
---|---|
Reduction in prices of essential items like Soap, Detergent, Cooking Oil | 73 |
GST exemption on essential items | 54 |
Reduction in GST % | 44 |
Relook housing loan interest repayment exemption | 32 |
Lower personal Income Tax rates & surcharge reductions | 28 |
Longer tax breaks & sops for start ups | 27 |
Reduction in prices of discretionary/luxury items like Mobile Phone, Automobiles, Jewellery | 21 |
Lower corporate tax | 8 |
Change in long term capital gains tax exemption | 7 |
Increase in the limit for deductions available under section 80 | 4 |
Need to re-look at personal income tax rates in the coming Budget?
Option | Percentage (%) |
---|---|
Yes, reduction by 5% | 26 |
Yes, the exemption limit should be raised beyond 2.5 lacs | 25 |
Yes, bring back the standard deduction | 16 |
Exemption by 30% across all slabs | 2 |
Exemption by 1-3 lacs across all slabs | 1 |
No | 11 |
Don’t know/Can't Say | 13 |
73% said household expenditure has increased for them compared to last year- as per Axis My India January CSI Survey. 50% believe that it is due to the rising inflation
10019 people surveyed; 70% are from rural India while 30% are from urban India
Overall household spending has increased for 55%, decrease of -1% over previous month
Consumption of essentials products increased for 41%, a decrease of -5%
Consumption of discretionary products increased for 7%, a decrease of -1%
Consumption of health-related items has increased for 39%, net score remains same
Media consumption increased for 21%
Mobility has increased for 7% of the families, up by 1% for last month
73% believe that their household expense has increased than last year and 50% believe it is due to rising inflation
16% informed that they will invest in different investment avenues this year
34% mentioned that Childs education is their main financial goal
29% mentioned that they would look for better employment opportunities this year
30% mentioned that saving more was their key new year resolution for 2023
46% liked to watch the T20WC
49% mentioned that Flipkart was their most used e-commerce platform
35% preferred Facebook as their most used social media platform
52% informed that their time spent on internet and mobile has increased
62% believe that that the current government has been able to handle India's economic situation better than other countries this year
Axis My India, a leading consumer data intelligence company, released its latest findings of the India Consumer Sentiment Index (CSI), a monthly analysis of consumer perception on a wide range of issues. As per the January report 16% mentioned that they would invest in different mode of investment tools available such as Mutual Funds, Gold, Stock market and so on. 34% of people surveyed informed that the investment would be for their children’s education. Interestingly, 30% mentioned that Saving more was their main new year resolution in 2023 & 9% said that they want to build good financial habits. The survey also highlighted that 62% believe that the current government has been able to handle India's economic situation better than other countries in 2022
The January net CSI score, calculated by percentage increase minus percentage decrease in sentiment, is at +08, from +07 last month reflecting an increase by 01 points.
The sentiment analysis delves into five relevant sub-indices – Overall household spending, spending on essential and non-essential items, spending on healthcare, media consumption habits, entertainment & tourism trends.
The survey was carried out via Computer-Aided Telephonic Interviews with a sample size of 10019 people across 36 states and UTs. 70% belonged to rural India, while 30% belonged to urban counterparts. In terms of regional spread, 25% belong to the Northern parts while 27% belong to the Eastern parts of India. Moreover, 28% and 20% belonged to Western and Southern parts of India respectively. 61% of the respondents were male, while 39% were female. In terms of the two majority sample groups, 30% reflect the age group 36YO to 50YO and 27% reflect the age group of 26YO to 35YO.
Commenting on the CSI report, Pradeep Gupta, Chairman & MD, Axis My India, said “Our Consumer Sentiment Index shows that the sentiments were highest in H1 of 2022 post which it dipped slightly but overall, we ended 2022 with consumer sentiments better than 2021 & much better than 2020. In H2 overall consumer spending had reached a status quo bias where the keenness to increase consumption had been limited, mainly due to inflation & rise in interest rates. However, a majority mentioning that the current government has been able to handle India's economic situation better than other countries reflects India’s overall performance in 2022. Moving forward, the intent to invest & save more in 2023 reflects the current environment of resilience & cautious growth.”
Key findings:
On topics of current national interest:
34% said they notice in-store promotional offers - as per Axis My India December CSI Survey
Health related spends increased for 42%, highest in the last three months
10454 people surveyed; 69% are from rural India while 31% are from urban India
Overall household spending has increased for 56%, net score down by -3
Consumption of essentials products increased for 46%, net score at +28
Consumption of discretionary products increased for 8%, net score reduced to -1
Consumption of health-related items has increased for 42%, up by 3%
Media consumption increased for 21%
Mobility has increased for 6% of the families, down by 1% for last month
26% would watch matches of the ongoing FIFA world cup
34% notice instore promotional offers
50% of those who notice would base their purchasing decision based on instore promotional offers
21% would prefer to go on domestic holiday this year end
15% would prefer watching Amitabh Bachchan’s movies
25% think that Virat Kohli is India’s biggest celebrity in male category
11% think that PV Sindhu is India’s biggest celebrity in female category
Axis My India, a leading consumer data intelligence company, released its latest findings of the India Consumer Sentiment Index (CSI), a monthly analysis of consumer perception on a wide range of issues. The December report reveals that sentiments have dipped across 3 out of 5 sub-indices. While spends across health products has improved reflecting an increased by 3% from last month, sentiments however remain same as last month for essential consumption. The survey further highlights that 34% of consumers notice in store promotional offers and 50% of them believe it influences their purchase decision.
The December net CSI score, calculated by percentage increase minus percentage decrease in sentiment, is at +07, from +09 last month reflecting a decrease by 02 points
The sentiment analysis delves into five relevant sub-indices – Overall household spending, spending on essential and non-essential items, spending on healthcare, media consumption habits, entertainment & tourism trends
The survey was carried out via Computer-Aided Telephonic Interviews with a sample size of 10454 people across 33 states and UTs. 69% belonged to rural India, while 31% belonged to urban counterparts. In terms of regional spread, 24% belong to the Northern parts while 27% belong to the Eastern parts of India. Moreover, 29% and 20% belonged to Western and Southern parts of India respectively. 61% of the respondents were male, while 39% were female. In terms of the two majority sample groups, 32% reflect the age group 36YO to 50YO and 29% reflect the age group of 26YO to 35YO.
Commenting on the CSI report, Pradeep Gupta, Chairman & MD, Axis My India, said “Consumers have experienced a full circle, starting with restricted spending due to COVID19, moving on to revenge shopping after the restrictions were relaxed to festive sentiments, and finally to stagnation due to inflation. Whether it is spends on essential/discretionary products or travel and tourism inflation continues to impact these indices of consumer sentiment. This may be one of the factors influencing customers to choose domestic travel over foreign ones. The spending capacity which is elevated basis ones savings is at the moment impact by increased interest rates. Diverting spends on healthcare is another critical reason. The post pandemic behaviour of investment in health and healthy choices continues to remain top priority of several households. Finally, even though spending on essential and non-essential appears to reflect lowered sentiments, marketers should note that exploring and experiencing enticing offers from physical stores continues to influence consumer purchase decisions. Therefore, marketers should capitalise on this to improve and increase in-store purchases.”
Key findings:
On topics of current national interest:
(Retail) 86% prefer to buy groceries from local kirana stores - as per Axis My India November CSI Survey. Amazon and Flipkart preferred apps for grocery shopping.
10207 people surveyed; 70% are from rural India while 30% are from urban India
Overall household spending has increased for 59%, net score up by +2
Consumption of essentials products increased for 46%, net score up by +2
Consumption of discretionary products increased for 11%, net score at +4
Consumption of health-related items has increased for 39%, up by 2%
Media consumption increased for 21%
Mobility has increased for 7% of the families, up by 1% from last month
61% access the internet daily
29% used internet to surf social media
23% used internet for ‘chatting’ and for watching/downloading videos
8% used internet for ‘video calling’ (WhatsApp, Facetime, and Instagram)
2% buy online groceries online, 17% of them use Amazon, while 15% utilise Flipkart
52% aware of recently launched 5G technology, 24% of them intend to switch to 5G phones, while 7% have already switched
RAM, the most prominent feature followed by brand & price while buying mobile
55% intend to watch the T20 World Cup, 69% of them will prefer to watch T20 World cup on television, 28% will watch it on their phone
Axis My India, a leading consumer data intelligence company, released its latest findings of the India Consumer Sentiment Index (CSI), a monthly analysis of consumer perception on a wide range of issues. The November report reveals that sentiments have improved across all 5 sub-indices. Spends across discretionary products increased for 11% of the families, demarcating the highest in the last five months. The survey further highlights that local kirana stores continue to remain the top choice for everyday grocery shopping, which is a view of 86%.
The November net CSI score, calculated by percentage increase minus percentage decrease in sentiment, is at +09, from +08 last month reflecting an increase by 01 point
The sentiment analysis delves into five relevant sub-indices – Overall household spending, spending on essential and non-essential items, spending on healthcare, media consumption habits & mobility trends.
The survey was carried out via Computer-Aided Telephonic Interviews with a sample size of 10207 people across 32 states and UTs. 70% belonged to rural India, while 30% belonged to urban counterparts. In terms of regional spread, 26% belong to the Northern parts while 24% belong to the Eastern parts of India. Moreover 30% and 20% belonged to Western and Southern parts of India respectively. 56% of the respondents were male, while 44% were female. In terms of the two majority sample groups, 28% each reflect the age group of 26YO to 35YO and 36YO to 50YO.
Commenting on the CSI report, Pradeep Gupta, Chairman & MD, Axis My India, said India's steady economic growth and hints of sinking prices have resulted in recovery in consumer confidence. The month-long celebrations have served to amplify this spirit. Convenience and concessions also continue to influence consumer attitudes toward purchases and the demand for goods and services. Online apps are gaining ground in consumers' minds even as local kiranas continue to meet the demand for everyday grocery shopping. Similarly, while rebates and discounts are triggering budgeted purchases, the sale of big-ticket items are still restricted. Therefore, while overall spends provide a positive outlook, one can witness novel behaviours of splurge and scrimp pertaining to categories and mode of purchase.
Key findings:
On topics of current national interest:
30% prefer to watch ‘new movies’ on OTT platforms as per Axis My India October CSI Survey
24% plan to watch them on Movie Theatres
10,058 people surveyed; 67% are from rural India while 33% are from urban India
Overall household spending has increased for 58%, net score down by -4
Consumption of essentials products increased for 44%, net score down by -4
Consumption of discretionary products increased by 2%, net score up by +2
Consumption of health-related items has increased for 37%, same as the last month
Increase in media consumption remains the same as last two months, at 19%
Mobility has increased for 6% of the families, and remains the same for 85%
Sentiment to spend more than last year’s festive season up by 1% point, now at 21%
44% plans to spend on apparels this festive season
14% plans to shop from E-commerce sites this festive season
25% have received or hope to receive salary bonus/extra income this festive season
24% prefer watching new movies in theatre halls
61% watch online video content like YouTube/OTT on their mobile/home TV.
81% said that shopping for family will contribute as a ‘major’ expense this festive season
Axis My India, a leading consumer data intelligence company, released its latest findings of the India Consumer Sentiment Index (CSI), a monthly analysis of consumer perception on a wide range of issues. The October report highlights that a significant 30% plan to watch new movies on an OTT platform, 24% plan to watch it on Movie theatres & 45% prefer to wait for new movies to arrive on television. The survey further discovered that 6% have heard about the term Metaverse and look forward to experiencing AR/VR while shopping for products. 12% of those surveyed revealed that have created content/video and uploaded it on social media such as Instagram/YouTube which signifies the rise of the content creator’s generation.
The October net CSI score, calculated by percentage increase minus percentage decrease in sentiment, is at +8, from +10 last month reflecting a decrease by 2 points
The sentiment analysis delves into five relevant sub-indices – Overall household spending, spending on essential and non-essential items, spending on healthcare, media consumption habits & mobility trends
The survey was carried out via Computer-Aided Telephonic Interviews with a sample size of 10058 people across 32 states and UTs. 67% belonged to rural India, while 37% belonged to urban counterparts. In terms of regional spread, 24% belong to the Northern parts while 23% belong to the Eastern parts of India. Moreover 28% and 25% belonged to Western and Southern parts of India respectively. 61% of the respondents were male, while 39% were female. In terms of the two majority sample groups, 34% reflect the age group of 36YO to 50YO, while 30% reflect the age group of 26YO to 35YO.
(Retail & Finance) Commenting on the CSI report, Pradeep Gupta, Chairman & MD, Axis My India, said “Increase in discretionary spends across households demarcates the continuity of festive sentiments. From visiting physical stores to scanning through online sites, consumers are not only investing on household products but are also splurging for themselves and their families. However, one can witness the spending capacity to be conscious as the expenses are mostly on low budget items such as clothes as compared to heavy ticket items such as vehicles or properties. Cash though continues to be the king, digital modes of payment like UPI & debit/credit card usage is also growing rapidly.”
(A&M) Commenting on the CSI report, Pradeep Gupta, Chairman & MD, Axis My India, said “Internet in general and social media in specific has shaped consumer experiences in all spheres of life. From creating content for Instagram/YouTube to using AR/VR for testing and buying products, consumers have found ways to express their individualities amongst their online and physical social networks. Internet has in addition provided flexibility due to which despite big screen launches, consumers are growing to prefer OTT for their viewing medium. The potential of the world-wide-web is huge and is only evolving and one can only expect it further enrich consumer experiences.”
Key findings:
On topics of current national interest:
48% shop more during the festive season compared to rest of the year, as per Axis My India Sep CSI Survey.
20% to shop more this festive season than last year.
(A&M) 61% watch online video content like YouTube/OTT on their mobile/connected TV as per Axis My India Sep CSI Survey.
Average 9 apps used by a smartphone user.
10014 people surveyed 68% is from rural India while 32% is from urban India.
Overall household spending has increased for 61%, net score at +53.
Consumption of essentials products increased for 46%, net score up by +3.
Spends on discretionary products up by 1%, net score at +2.
Consumption of health-related items has increased for 37%, down by 1%.
Media consumption remains the same as last month, at 19%.
Mobility has increased for 7% of the families, an increase by 1%.
48% of consumers said they shop/purchase more products during the festive season as compared to rest of the year.
20% to shop more this festive season than last year.
Average 9 apps used by a smartphone user.
61% watch online video content like YouTube/OTT on their mobile/home TV.
32% notice advertisements on TV, 26% notice ads on digital medium.
15% of the farmers plan to buy new tractors within the next one year.
Axis My India, a leading consumer data intelligence company, released its latest findings of the India Consumer Sentiment Index (CSI), a monthly analysis of consumer perception on a wide range of issues. The September report reveals that sentiments have improved across key sub-indices like essential and discretionary products and increased mobility. However, sentiment remain the same as last month for media consumption and overall household expenses. This month’s survey also highlights that 48% of consumers tend to shop more during the festive season as compared to rest of the year & 20% of the consumers plan to shop more this festive season as compared to last year.
Axis My India, a leading consumer data intelligence company, released its latest findings of the India Consumer Sentiment Index (CSI), a monthly analysis of consumer perception on a wide range of issues. The September report highlights that 20% are planning to shop more this festive season. On media consumption 61% mentioned that they watch online video content either on their mobiles or connected TV.32% mentioned that they notice advertising on TV, followed by digital (26%). An interesting Page 2 of 4observation was on app usage, on an average there are 9 apps on the mobile phone of a smartphone use.
The September net CSI score, calculated by percentage increase minus percentage decrease in sentiment, is at +10, from +9 last month reflecting an increase/decrease by 1 point.
The sentiment analysis delves into five relevant sub-indices – Overall household spending, spending on essential and non-essential items, spending on healthcare, media consumption habits & mobility trends.
The August net CSI score, calculated by percentage increase minus percentage decrease in sentiment, is at +9 which remained same as last month.
The sentiment analysis delves into five relevant sub-indices – Overall household spending, spending on essential and non-essential items, spending on healthcare, media consumption habits & mobility trends.
The survey was carried outvia Computer-Aided Telephonic Interviews with a sample size of 10014 people across 32 states and UTs. 68% belonged to rural India, while 32% belonged to urban counterparts. In terms of regional spread, 23% belong to the Northern parts while 24% belong to the Eastern parts of India. Moreover 29% and 23% belonged to Western and Southern parts of India respectively. 59% of the respondents were male, while 41% were female.In terms of the two majority sample groups, 32% reflect the age group of 36YO to 50YO, while 31% reflect the age group of 26YO to 35YO.
Commenting on the CSI report, Pradeep Gupta, CMD, Axis My India, said,“After compromising past two festive seasons to the pandemic and its related constraints, this year consumers are expected to shop more during festivities. One can witness slight increase in expenses across essential and discretionary products already. Further improvement in mobility sentiments highlights the fact that more and more people are enjoying the stores and malls experience of discovering, shopping and gifting. This sentiment is also extended among the Indian farmers, wherein a significant percentage of 15% intends to buy a brand new tractor in the next one year. This is thus a crucial time for the Indian advertising business as spend are expected to bring a lot more returns than usual. As more and more people (61%) are watching online video content (Youtube/OTT) on their mobile/home TV and thereby noticing ads across TV, online and social media platforms, it is of utmost importance for the media industry to tap the right medium for addressing differentiated consumer needs."
Key findings:
On topics of current national interest:
On Branded and Unbranded products:
92% Indians would prefer buying local brands, 63% will pay more for eco-friendly products, Axis My India August CSI Survey.
56% believe India will be a developed economy in 25 years
10205 people surveyed 71% is from rural India while 29% is from urban India.
Overall household spending reflects a net score of +52, up by 2 points
73% do make health-conscious choices post the covid-19 pandemic.
87% are going out the same for short vacations, malls and restaurants, net score is -1.
34% want government to combat inflation.
28% seeks improvement in employment opportunities.
44% believe that their lives have improved in the last few years out of which 40% think their it has majorly improved in the last 8 years.
96% agree that men and women should share household responsibilities equally.
92% would prefer buying Indian brands.
63% will pay more for environmentally friendly or natural products.
44% said children’s learning was severely impacted by online education during pandemic.
39% have ‘ever’ used digital/online payment for purchases.
Axis My India, a leading consumer data intelligence company, released its latest findings of the India Consumer Sentiment Index (CSI), a monthly analysis of consumer perception on a wide range of issues. At India’s 75th year of Independence, the Consumer Sentiment Survey (CSI) explored the citizen’s view across key facets of the growing Indian economy. From unravelling expectations from the government to improved life and livelihood, the findings also explored shift in mind-set with regards to social, environmental and national issues.
From preference of Indian brands (view of 92%) over imported to choosing to pay more for environmentally friendly or natural products (view of 63%), the August report highlights the characteristics of evolving Indian shoppers. The report further reveals that 39% have done an online payment at least once and 38% believe that advertisement influences their purchase decisions
Coinciding with the 1-year anniversary of Consumer Sentiment Index, the report also shares a trend of how the consumer sentiment has fluctuated across the year, from coming out of the effect of the delta variant to the rise of sentiment during the festive season last year, the dip again during the Omicron variant scare and now the concern because of rising inflation.
The August net CSI score, calculated by percentage increase minus percentage decrease in sentiment, is at +9 which remained same as last month.
The sentiment analysis delves into five relevant sub-indices – Overall household spending, spending on essential and non-essential items, spending on healthcare, media consumption habits & mobility trends.
via Computer-Aided Telephonic Interviews with a sample size of 10205 people across 34 states and UTs. 71% belonged to rural India, while 29% belonged to urban counterparts. In terms of regional spread, 24% belong to the Northern parts while 25% belong to the Eastern parts of India. Moreover 31% and 21% belonged to Western and Southern parts of India respectively. 64% of the respondents were male, while 36% were female. In terms of the two majority sample groups, 35% reflect the age group of 36YO to 50YO, while 29% reflect the age group of 26YO to 35YO.
Commenting on the CSI report, Pradeep Gupta, CMD, Axis My India, said,“From preferring Indian brands over imported ones to paying extra for sustainable products, Indian consumers have evolved to identify themselves as ‘selective and conscious’ consumers. Moreover, healthcare has taken precedence as consumers are taking preventative care in terms of the food they eat or the lifestyle they are choosing for ensuring long-term well-being. Marketers should take note of these changing concerns as advertisement continues to be an important influencing agent. As we come close to the 75th year of independence, Indian citizens are certain that India will be able to fight against all odds and most likely become a developed nation when it touches 100 years."
Key findings:
Consumer Thoughts on 75th Year of Independence:
57% consider the brand’s reputation while making a purchase– as per Axis My India May CSI Survey.
31% reflect on price as the 2nd most important factor.
57% consider the brand’s reputation while making a purchase– as per Axis My India May CSI Survey.
10409 people surveyed 70% is from rural India while 30% is from urban India.
Overall household spending reflects a net score of +50, down by 2 points.
Increase spends on non-essential & discretionary products reflect a dip by 2% from last month.
‘Same consumption’ of essential products increased for 37%, highest surge in the last 3 months.
Health-related consumption increased for 35% of families, dip by 1% from last month.
22% satisfied with reduced petrol and diesel prices announced by the government.
13% is planning for early retirement due to work stress.
Media consumption remains the same for 62% of the families, a surge by 4%.
86% are going out the same for short vacations, malls and restaurants.
90% have still not started going to Cinema halls for watching movies.
25% have watched one or more IPL matches this season.
Axis My India, a leading consumer data intelligence company, released its latest findings of the India Consumer Sentiment Index (CSI), a monthly analysis of consumer perception on a wide range of issues. a monthly analysis of consumer perception on a wide range of issues. The July report highlights that 25% of Indians watched IPL this year, which means a significant 75% didn’t watch IPL. The survey further discovered that 65% have watched IPL through television and 29% through digital platforms. These numbers gain significant importance given the unprecedented valuation at which the IPL media rights were recently sold.
The July net CSI score, calculated by percentage increase minus percentage decrease in sentiment, is at +9, from +10 last month reflecting a very minor decrease by 1 point.
The sentiment analysis delves into five relevant sub-indices – Overall household spending, spending on essential and non-essential items, spending on healthcare, media consumption habits & mobility trends.
This month, Axis My India’s Sentiment survey delved deeper to gauge consumer views on petrol and diesel prices, interest on Indian Premier League and eagerness for movie hall experiences. The survey also strived to understand consumer’s thoughts on early retirement and factors that influences brand purchases.
The survey was carried out via Computer-Aided Telephonic Interviews with a sample size of 10409 people across 35 states & UT’s. 70% belonged to rural India, while 30% belonged to urban counterparts. In terms of regional spread, 24% of each belonged to Northern and Eastern parts while 29% and 23% belonged to Western and Southern parts of India respectively. In addition, 63% of the respondents were male, while 37% were female. In terms of the two majority sample groups, 28% reflect the age group of 36YO to 50YO, while 21% reflect the age group of 26YO to 35YO.
Commenting on the CSI report, Pradeep Gupta, CMD, Axis My India, said,“Overtime, consumer spending has reached a status quo bias where the keenness to increase consumption has been limited. This is mainly due to inflation and the after effects of pandemic which has made it difficult for consumers to see their nominal incomes recover to pre-pandemic levels. While in response to this the government has reduced the petrol and diesel prices, a major chunk of consumers are still looking for further ease. Similarly in media, one can witness respondents suffering from consumption fatigue which could be related to innumerable choice of content, ease in mobility and the availability of experiencing ‘cinema’ etc. The craze around IPL persists across platforms but whether this excitement justifies its high media rights, time will tell. Digital viewership is on a high trajectory. In terms of consumption behaviour, a significant proportion of consumers are increasingly taking their purchase decision basis reputation of the brand with price as the 2nd key factor, which shows the growing maturity of Indian consumers.”
Key findings:
On topics of current national interest:
48% voted for Prime Minister Narendra Modi and 28% have voted for Ratan Tata as the most resonating youth leader as per Axis My India June CSI Survey.
75% believe that increase in interest rates will impact household spending.
10613 people surveyed 73% is from rural India while 27% is from urban India.
Arvind Kejriwal is the 2nd most resonating political leader with 8% vote.
Rahul Gandhi is the 3rd most resonating political leader with 6% vote.
Mukhesh Ambani is the 2nd most resonating corporate leader with 20% vote.
Axis My India, a leading consumer data intelligence company, released its latest findings of the India Consumer Sentiment Index (CSI),a monthly analysis of consumer perception on a wide range of issues. The June finding reports consumer views on the impact of increased interest rates on household spending. The survey also gauged respondent’s views on the most resonated leaders in the corporate and in the political ecosystem amongst youth. Indian industrialist, philanthropist, and former chairman of Tata Sons - Ratan Tata with 28% and Prime Minister Narendra Modi with 48% secured the majority votes for the same.
The June net CSI score, calculated by percentage increase minus percentage decrease in sentiment, was down to +10, from +12 last month.
The sentiment analysis delves into five relevant sub-indices – Overall household spending, spending on essential and non-essential items, spending on healthcare, media consumption habits & mobility trends.
This month, Axis My India’s Sentiment survey delved deeper to understand media consumption trends across varied platforms. The report also gauged consumer views on most resonated corporate and political youth leaders. Finally the findings reflected consumer’s outlook on the direct impact of the increased interest rates on household spending.
The survey was carried out via Computer-Aided Telephonic Interviews with a sample size of 10613 people across 28 states and 8 UTs. 73% belonged to Rural India, while 27% belonged to urban counterparts. In addition, 65% of the respondents were male, while 35% were female. In terms of regional spread, 22% belonged to Northern parts, 24% belonged to Eastern parts while 30% and 24% belonged to Western and Southern parts of India. In terms of the two majority sample groups, 35% reflect the age group of 36YO to 50YO, while 29% reflect the age group of 26YO to 35YO. In addition, 65% represent the male population while 35% represent the female population.
Commenting on the CSI report, Pradeep Gupta, CMD, Axis My India, said,“The rise in inflation have impacted spending across essential, discretionary and luxury commodities. The high prices have taken away the purchasing power of the consumers wherein they are forced to restrict their expenses. This downward sentiment is not alone reflected in the expenditure side, media consumption has also dipped by 3% from last month. However, one can witness a slow and steady shift from television to digital media consumption with a higher time spent on digital. Given the interactive nature of the digital media, almost 42% have also interacted with formats like reels opening up lots of opportunities for brands and organisations to reach their younger audience. These younger spirits are however extremely aware of brands and leaders who are contributing towards the country’s social, political and economic developments. This is reflected in their choice of aspirational leaders like Narendra Modi, who is incidentally also celebrating 20 years of efficient & effective governance, and Ratan Tata who with their years of leadership, business philosophy and philanthropy have won the hearts of millions."
On topics of current national interest:
Political Leader who resonates most with Indian Youth | % |
---|---|
Narendra Modi | 48 |
Arvind Kejriwal | 8 |
Rahul Gandhi | 6 |
Yogi Adityanath | 4 |
M.K. Stalin | 2 |
Mamata Banerjee | 1 |
YS Jagan Mohan Reddy | 1 |
Others | 8 |
No One | 9 |
Don’t Know/Can’t Say | 13 |
Corporate Leader who resonates most with Indian Youth | % |
---|---|
Ratan Tata | 28 |
Mukesh Ambani | 20 |
Anand Mahindra | 2 |
Gautam Adani | 1 |
Chandrashekhar | 1 |
Narayan Murthy | 1 |
Others | 3 |
No One | 8 |
Don’t Know/Can’t Say | 36 |
Key findings:
Dream11 and Tata Neu are the most noticed brands during this IPL season as per Axis My India May CSI Survey.
22% have watched IPL this year.
10166 people surveyed 69% is from rural India while 31% is from urban India.
Overall household spending increased for 66%, net score increased to +58.
Spend on essentials has increased for 48% families and non-essential spends has increased for 14% families.
Health-related consumption increased for 38% of families.
Media consumption and mobility sentiments has increased slightly compared to last month.
35% indulged in online shopping last year.
54% report advertisement claims on TV and in newspapers are farfetched.
FD & RD and Gold are second and third most preferred investment options after insurance.
News related to Elections, Political party are preferred content among consumers,52% believe they had enough of news regarding Russia-Ukraine war.
22% of the population have watched IPL this year & a significant 78% who have not watched it yet.
Axis My India, a leading consumer data intelligence company, released its latest findings of the India Consumer Sentiment Index (CSI), a monthly analysis of consumer perception on a wide range of issues. The May report highlighted that news related to Elections, political parties, the Russia-Ukraine war; sports; entertainment and Covid related updates were the top five preferences of consumers. The survey also revealed findings within the advertising ecosystem. It discovered that majority of the respondents believe that advertisement claims on television and in the newspaper are farfetched. It also stated that ads shown by Dream11 and Tata Neu have captured the interest of consumers in this season’s IPL. At an overall level 22% of the respondents mentioned that they have watched IPL this year.
The May net CSI score, calculated by percentage increase minus percentage decrease in sentiment, was up to +12, from +11 last month and continuing the upwards trends noticed in the last 4 months.
The sentiment analysis delves into five relevant sub-indices – Overall household spending, spending on essential and non-essential items, spending on healthcare, media consumption habits & mobility trends.
This month, Axis My India’s Sentiment survey delved deeper to comprehend consumers’ views about advertisement claims on television and newspapers, most featured brands during IPL, preferred news content and interest in the Russia-Ukraine war- related news. The survey also gauged consumers’ outlook on quick gratification schemes offered and plans on New Year investments.
The survey was carried out via Computer-Aided Telephonic Interviews with a sample size of 10166 people across 30+ states and UTs. 69% belonged to Rural India, while 31% belonged to urban counterparts. In addition, 68% of the respondents were male, while 32% were female. In terms of regional spread, 26% each belonged to Northern and Eastern parts of India, while 31% and 17% belonged to Western and Southern parts of India. In terms of the two majority sample groups, 31% reflect the age group of 26YO to 35YO, while 30% reflect the age group of 36YO to 50YO.
Commenting on the CSI report, Pradeep Gupta, CMD, Axis My India, said,“The evolved and re-energised consumer community reflects optimism towards increasing expenditure in discretionary spends showcasing their affinity to ‘what they want rather than what they need’. This provides a ray light for brand and marketers to tap towards the shifting priorities of consumers. While brands are striving to capture the instant gratification instincts of consumers there is a need to understand context and content to capture the right eyeballs. On a holistic level, it is necessary to shake the long-drawn perception of consumers being a homogenous community as every individual has distinct aspirations, seeks different investment plans, and consume varied news. The news industry has grown in the last year or two with the Pandemic, the Russia -Ukraine war or the Sri-Lankan economy crisis but elections & political news remain the most watched content by viewers. Interestingly even with better opportunities abroad, 64% Indians would prefer to stay in India and work towards a better living, something we all should be proud of."
Key findings:
On topics of current national interest:
41% trusts television as a medium, 60% seeks new information on the internet As per Axis My India March CSI Survey
33% to view IPL on television at home or outside in mall/pub/friends place this season.
Over 10,086 people surveyed 67% is from rural India while 33% is from urban India.
Consumer Sentiment highest in the last one year, with a Net Score of +11.
Overall household spending increased for 62%, an 8% increase from last month.
Increase in essential spends and non-essential spends by 5% each.
Health-related consumption decreased for 16% of families.
Media consumption remained the same for 55% of families.
Mobility sentiments maintain a net score of Zero.
55% supports the Modi government’s stand on the Russian Ukraine War.
10% to view IPL on digital mediums, 2% to watch it live.
18% planning to buy or exchange products like AC/Fridge this summer season.
13% plan for domestic holidays while 84% has no plans of travel.
60% seeks new information on the internet, 41% trusts television as a medium followed by digital at 33%.
Axis My India, a leading consumer data intelligence company, released its latest findings of the India Consumer Sentiment Index (CSI), a monthly analysis of consumer perception on a wide range of issues. The month of March highlights that a combined 43% prefer Television and Digital mediums for watching IPL this season. In addition, 60% seek out new information on the internet while 41% consider television as the most trusted medium, digital is second in terms of trust at 33%. 55% of families mentioned their media consumption has remained the same as last month. At an overall level, the Consumer sentiment is at the highest in last one year.
The April net CSI score, calculated by percentage increase minus percentage decrease in sentiment, was up/down to +11, from +9 last month and reflecting the highest increase in last one year.
The sentiment analysis delves into 5 relevant sub-indices – Overall household spending, spending on essential and non-essential items, spending on healthcare, media consumption habits & mobility trends.
This month, Axis My India’s Sentiment Index delved deeper to comprehend consumer’s behaviour with regard to current world affairs, IPL consumption and information- seeking motivations. The survey further revealed summer- specific holiday/leisure plans and product preferences of consumers.
The surveys were carried out via Computer Aided Telephonic Interviews with a sample size of 10086 people across 36 states. 67% belonged from Rural India while 33% belonged from urban counterparts. In addition, 63% of the respondents were male while 37% of the respondents were female. In terms of regional spread, 24% and 21% belonged to the Northern and Southern parts of India while 25% and 30% belonged to Eastern and Western parts of India. In terms of the two majority sample groups, 31% reflects the age group of 36YO to 50YO and 27% reflect the age group of 26YO to 35YO.
Commenting on the CSI report, Pradeep Gupta, CMD, Axis My India, said,“With mounting geo-politics tensions, opening up of economies and diminishing fear of Covid-19, Indian consumers are showcasing confidence and overall sentiment is at the highest in last one year. While they are seeking out every new information with the help of the ever increasing penetration of internet, a majority of the population still relies on traditional media such as television to seek accuracy of this information. Even the government’s decision to abstain from voting resonated with the country's sentiment basis welfare and security concerns of the Indian community in Ukraine and awareness of long standing political and strategic ties with Russia. Increasing expenditures across categories, domestic travels and coming together for IPL further captures the sentiment of an optimistic consumer. It reflects their intent for an improved life and lifestyle".
Key findings:
On topics of current national interest:
Media consumption has increased for 22% of the families, 46% notice ads on digital while 29% shops online as per AMI survey
Flipkart and Amazon most preferred shopping apps among Indian consumers
Over 10,151 people surveyed 70% is from rural India while 30% is from urban India
Overall household spending increased for 54%, a 1% increase from last month
Essential spends records an increase of 43% while increase in non-essential spends is at 8% decreased by 2% from last month
Spends on non-essential & discretionary products like AC, Car, Refrigerator has increased for 8% of families.
Surge in health-related consumption is at 35%, down by 3% from last month
Consumption of TV, Internet, Radio has improved for 22% of families
90% families, going out the ‘same’ for short vacations, malls, restaurants etc
Consumption of TV, Internet, Radio has improved for 22% of families
85% consider start-ups to be the backbone of the New India in the coming years
A combined 68% believes that digital currency will result in more safe and secure mode of online transaction/ transfer of funds
Axis My India, a leading consumer data intelligence company, released its latest findings of the India Consumer Sentiment Index (CSI), a monthly analysis of consumer perception on a wide range of issues. The month of February encapsulates that while almost 46% views ads on the internet, only a little more than half of it shops online with the most preferred apps being Flipkart, Amazon and Meesho. In addition, while this month’s media consumption has increased for 22% of the families, a second majority of 29% reveal that online TV streaming services have changed the way one watches television.
The March net CSI score, calculated by percentage increase minus percentage decrease in sentiment, was up to +9, from +7 last month and reflecting an increase in the net score post the February drop because of the Omicron scare.
The sentiment analysis delves into 5 relevant sub-indices – Overall household spending, spending on essential and non-essential items, spending on healthcare, media consumption habits & mobility trends.
This month, Axis My India’s Sentiment Index dived deeper to comprehend consumer’s behaviour with regards to online streaming, advertisement and shopping. The survey further revealed most preferred app by consumers for online shopping. Finally it also gauged consumer views on the impact of upcoming five state elections, start-up ecosystem and RBI proposed digital currency on the nation.
The surveys were carried out via Computer Aided Telephonic Interviews with a sample size of 10,151 people of which 70% belonged from Rural India while 30% belonged from urban counterparts. In addition 63% of the respondents were male while 37% of the respondents were female
Commenting on CSI report, Pradeep Gupta, CMD, Axis My India, said,“With greater relaxation from the government in terms of mobility and increased encouragement from corporates to return to physical setting, we can witness the country’s effort to go back to the ‘old normal’. Consumers are spending where necessary and exercising ‘very mild’ caution on discretionary expenditures or mobility habits. Attracting consumers’ interest is also the five state elections, as they are expected to have an overall impact on the country’s economy. In addition, positive outlook towards RBI’s proposed digital currency also reflect the nations wider acceptance towards this change. PM Narendra Modi being voted as the leader best suited to guide India’s internal & external security in the wake of the current Russia-Ukraine crisis is not a surprise. Finally, increased online ad consumption & online purchase behaviour reflect the gradual dominance of digital in a consumer’s life and the need for marketers to develop an omni-channel marketing strategy.”
Key findings:
On topics of current national interest:
Axis My India launches India Consumer Sentiment Index; the overall Consumer Sentiment shows a positive shift in momentum
Axis My India, a leading consumer data intelligence company, announced the launch of India Consumer Sentiment Index(CSI), a detailed trend analysis which will track real time shifts in consumer sentiment nationally.
A monthly index, the CSI will focus on providing intelligence and insights from the length and breadth of the nation, analysing several subtleties and nuances that influence perceptions and compile them into a consolidated scoring system based index. The consumer sentiment scores will be based on a moving average of adult residents across all states and Union Territories in India.
The sentiment analysis will delve into 5relevant sub-indices –Overall household spending, spending on essential and non-essential items, spending on healthcare, media consumption habits & mobility trends.
The CSI follows the methodology of a national representative random probability sample as used in the standardised CATI(Computer aided telephonic interview)methodology, covering all geographic and demographic segments across all states and Union Territories in India.
Commenting on the launch of the report, Pradeep Gupta, CMD, Axis My India, said, “The India Consumer Sentiment Index is our endeavour to capture the shifts in the pulse of the demographic as we navigate a radically altered post-pandemic world. We have selected relevant categories like inflation in household spends and expenditure on healthcare to account for everyday challenges affecting a significant percentage of the population. While the second wave negatively impacted economic sentiment around employment and business prospects, the index will aspire to demonstrate the accurate picture based on the remodelling of the vaccine distribution strategy, which has shown encouraging results. By plugging into economically and culturally significant data-points, the CSI will try to gauge, interpret,and predict the impact of macro factors on the lives of the average Indiaacross demography & geographies. Our mission is to bring out the most authentic voices via the rigour of data and analytics”
All interviews are conducted through CATI, among nationally representative sample of 10865adults. Surveys are weighted in each district by age, gender,occupation,and region.
Key findings:
The overall Consumer Sentiment Scoreis moving in the positive direction with a score of +0.5 over the previous month.The overall consumer sentiment score is calculated by % Increase -% Decrease and is expressed as a number from -100 to 100; the score is negative when the sentiments show more decreaseas compared to increase, and positive in the opposite situation.
Apart from the capturing sentiments which is the measure of overall consumer confidence, the study also captured some interesting trends on topical matters:
26% surfs internet while simultaneously watching television and 41% agreed that ads influences purchase behaviour - As Per Axis My India February CSI Survey
89% going out same as compared to last month to malls, short vacations, restaurants etc
Over 10525 people surveyed 70% is from rural India while 30% is from urban India.
Overall household spending has increased for 53%, majorly in South & west regions, 6% dip from last month.
Essential and discretionary spendings increased for 43% and 10% of families respectively – lowest surges in the last 5 months.
Slight dip on expenditure related to health items, net score at -20 as compared to -23 last month.
Mobility remains the same for 89% families, going out for short vacations, malls, restaurants etc inspite of the Omicron scare.
Media consumption remains the same for 54% families - highest in the last five months
41% agreed that ads influences purchase behaviour
26% surfs internet while simultaneously watching television reflecting the growing trend of multi-screen behaviour
67% believe that women are better at financial/investment management as compared to men
41% fearful of the security of the financial/personal information entered online
48% confident that Omicron wont impact their financial stability
50% engage in sports/exercise to remain fit reflecting the growing trend of the Fit-India movement
Axis My India, a leading consumer data intelligence company, released its latest findings of the India Consumer Sentiment Index (CSI), ), a monthly analysis of consumer perception on a wide range of issues. The month of January reveals that almost half of the respondents (41%) believes that advertisement influences purchase decisions. 26% reveal a habit of engaging with both television and mobile phone simultaneously, thus opening deeper conversations on rising multi-screen user behaviour and scope of competitive advertising among different platforms. Moreover media consumption in general remains the same for 54% of the families, highest in the last five months.
This month, Axis My India’s Sentiment Index also delved deeper to understand consumers view on varied issues of national interest. These include privatisation of loss making public sector companies like that of Air India, views on economic recovery by 2022, alternatives to rising fuel prices, investment preferences, sentiments around Diwali and on brand advertisement placements.
The February net CSI score, calculated by percentage increase minus percentage decrease in sentiment, was down to +7, from +10 last month in lieu of the observed drop in household spending both across the essential and non-essential categories since the past 3 month, which was further accentuated by the Omicron scare in January.
The sentiment analysis delves into 5 relevant sub-indices – Overall household spending, spending on essential and non-essential items, spending on healthcare, media consumption habits & mobility trends
This month, Axis My India’s Sentiment Index further investigated the influence of advertisement on purchase decisions, parallel viewing behaviour with reference to television and mobile phones and consumer’s approach to health and fitness. The survey also delved deeper to understand various facets of financial behaviour, these include apprehensions with sharing financials/personal information online, outlook on the impact of omicron on financial security and gender based investment management perceptions.
The surveys were carried out via Computer Aided Telephonic Interviews with a sample size of 10525 people across 36 states. 70% belonged from Rural India while 30% belonged from urban counterparts. In addition 59% of the respondents were male while 41% of the respondents were female
Commenting on the Ocober report, Pradeep Gupta, CMD, Axis My India, said,“The survey captures consumer’s apprehension yet preparedness and confidence to the advent of Omicron. While essential, non-essential and health related increased expenditures witnessed a dip, consumers at the same time have expressed their confidence of not being financially impacted by the 3rd Wave. Moreover, in our attempt to discover consumer information consumption habit, we witnessed a growing possibility of shared space competitiveness between TV and online for influencing ad based purchase decisions. However online space unlike TV is an interactive platform and thereby possess the challenges of ensuring security and safety of data shared by consumers. Overall with the nation’s sentiments resuming back to slow and steady normalcy and more opportunities opening up within the media space, advertisers and marketers are in a sweet spot and should thereby leave no space untouched.”
Key findings:
On topics of current national interest:
Axis My India launches India Consumer Sentiment Index; the overall Consumer Sentiment shows a positive shift in momentum
Axis My India, a leading consumer data intelligence company, announced the launch of India Consumer Sentiment Index(CSI), a detailed trend analysis which will track real time shifts in consumer sentiment nationally.
A monthly index, the CSI will focus on providing intelligence and insights from the length and breadth of the nation, analysing several subtleties and nuances that influence perceptions and compile them into a consolidated scoring system based index. The consumer sentiment scores will be based on a moving average of adult residents across all states and Union Territories in India.
The sentiment analysis will delve into 5relevant sub-indices –Overall household spending, spending on essential and non-essential items, spending on healthcare, media consumption habits & mobility trends.
The CSI follows the methodology of a national representative random probability sample as used in the standardised CATI(Computer aided telephonic interview)methodology, covering all geographic and demographic segments across all states and Union Territories in India.
Commenting on the launch of the report, Pradeep Gupta, CMD, Axis My India, said, “The India Consumer Sentiment Index is our endeavour to capture the shifts in the pulse of the demographic as we navigate a radically altered post-pandemic world. We have selected relevant categories like inflation in household spends and expenditure on healthcare to account for everyday challenges affecting a significant percentage of the population. While the second wave negatively impacted economic sentiment around employment and business prospects, the index will aspire to demonstrate the accurate picture based on the remodelling of the vaccine distribution strategy, which has shown encouraging results. By plugging into economically and culturally significant data-points, the CSI will try to gauge, interpret,and predict the impact of macro factors on the lives of the average Indiaacross demography & geographies. Our mission is to bring out the most authentic voices via the rigour of data and analytics”
All interviews are conducted through CATI, among nationally representative sample of 10865adults. Surveys are weighted in each district by age, gender,occupation,and region.
Key findings:
The overall Consumer Sentiment Scoreis moving in the positive direction with a score of +0.5 over the previous month.The overall consumer sentiment score is calculated by % Increase -% Decrease and is expressed as a number from -100 to 100; the score is negative when the sentiments show more decreaseas compared to increase, and positive in the opposite situation.
Apart from the capturing sentiments which is the measure of overall consumer confidence, the study also captured some interesting trends on topical matters:
42% Families to spend more or same this festive season, finds Axis My India study on Consumer Sentiment.
Over 10482 people surveyed across 28 states and 7 UTs.
Discretionary spending rises for 21% households on account of festive season.
88% of office going individuals were happy with the offices reopening.
79% of the households report increased or same healthcare related expenditure.
83% of households still averse to domestic or international travel.
Axis My India, a leading consumer data intelligence company, released its findings of the India Consumer Sentiment Index, a monthly analysis of consumer perception on a wide range of issues, for the month of August.
The net CSI score, calculated by subtracting the percentage increase from the percentage decrease in sentiment, was recorded at +6,rising at the fastest pace over the last month, indicative of a positive shift in consumer consumption metrics.
The sentiment analysis delves into 5 relevant sub-indices – Overall household spending, spending on essential and non-essential items, spending on healthcare, media consumption habits & mobility trends.
The surveys was carried out via Computer Aided Telephonic Interviews with a sample size of 10482 people. 72% of the people surveyed were male and 28% female. The respondents were from 28 states and 7 Union Territories.
Commenting on the August report, Pradeep Gupta, CMD, Axis My India, said, “As the festive season approaches, consumers are slowly stepping out–as proven by increased numbers for nonessential spending and mobility. This should have a positive effect on the hospitality industry which has been severely affected due to the pandemic. Tourism, however, continues to be a concern as 83% of the respondents are still averse to travelling. Economic sentiment is looking buoyant with ~64% of the respondents expecting the Sensex to cross 60,000 before the end of this year. Along with the nation-wide vaccination drive, over 96% respondents pledging to adhere to all covid protocols, it is hoped that there will not be a surge in cases post the festive season. A net positive score of an additional 5.5 points over the last month indicates a steady progress towards social and economic normalcy, with this trend expected to improve further in the next few months. Overall, we hold a cautious but optimistic outlook on consumer sentiments. By plugging into economically and culturally significant data-points, the CSI will try to gauge, interpret, and predict the impact of macro factors on the lives of the average India across demography & geographies. Our mission is to bring out the most authentic voices via the rigour of data and analytics”
Key findings:
On topics of current national interest:
Axis My India - CSI survey : 40% of India have watched IPL at least once this season, 31% of those watched have viewed it on a digital platform (OTT)
Over 10639 people surveyed across rural and urban India in between 10th September and 30th September 2021.
46% of families will shop clothes over big ticket items on account of Dusshera/Diwali.
6% of the families will use their personal savings for making purchases this festive season.
40% of India has watched IPL atleast once, 31% of those watched have viewed it on a digital platform.
Overall consumer sentiment rises by 1 point in October over last month.
33% are buying electronics online while high value items like jewellery; and groceries, are still bought physically.
27% have increased their usage of UPI/wallet payments, 49% still don’t use it.
Axis My India, a leading consumer data intelligence company, released its findings of the India Consumer Sentiment Index (CSI), a monthly analysis of consumer perception on a wide range of issues, for the month of September.
The net CSI score, calculated by percentage increase minus percentage decrease in sentiment, was recorded at +7, rising at a constant pace over the last three months, indicative of a positive shift in consumer consumption metrics.
The sentiment analysis delves into 5 relevant sub-indices – Overall household spending, spending on essential and non-essential items, spending on healthcare, media consumption habits & mobility trends.
This month, Axis My India’s Consumer Sentiment Index also delved deeper to understand perception around festival spends, pre and post Covid behavioural changes in terms of online purchase and UPI/wallet payment and citizen’s interest in IPL.
The surveys were carried out via Computer Aided Telephonic Interviews with a sample size of 10639 people. 59% belonged from Rural India while 41% belonged from urban counterparts covering 28 states and 8 union territories.
Commenting on the September report, Pradeep Gupta, CMD, Axis My India, said, “As the pandemic retreats, we are seeing a steady return to normalcy, but with a cautious control over spending considerations. This is highlighted in the survey as 46% of the respondents will prefer spending on small ticket items such as clothes, while only 11% of the respondents will consider buying a two-wheeler or car. Expenditure on household essentials is more or less same since the last two months. However, expenditure on healthcare decreased compared to last month, suggesting people are being decreasingly affected by the pandemic. While 27% respondents reported an increase in UPI transactions, almost 49% still don’t use UPI/Wallets, suggesting a tremendous opportunity in digital payments. IPL has proved its unparalleled reach and what is emerging as a trend is that audiences are increasingly viewing it on digital especially in tier 3/rural markets which still have electricity cuts & are single TV households."
Key findings:
On topics of current national interest:
Axis My India - CSI survey : With 63% of consumers spending more in Oct 21, personal care & household care products registered highest consumption.
Over 10430 people surveyed 62% is from rural India while 38% is from urban India.
Overall household spending has increased for 63% of families surge by 7 percentage points from last month.
50% of families reflect increase spends on essentials items, 18% of households reported an increase in Non-essential purchases.
88% families are going out the same or more with lesser restrictions.
46% is in agreement to privatisation of loss making public sector companies.
41% believes that the economy will bounce back by January 2022.
48% are optimistic of shifting to electric vehicle as fuel prices continue to rise.
Digital (38%) is now the 2nd most important source of brand awareness after TV (44%).
A majority, 22% still prefers to park their money in savings account, 4% relies on Gold, 40% still don’t invest and interestingly still 2% park their money in post office savings.
36% of the consumers are planning to go beyond small-ticket purchases.
59% of the consumers hope for a more cheerful and happy Diwali this year compared to last year.
Axis My India, a leading consumer data intelligence company, released its latest findings of the India Consumer Sentiment Index (CSI), a monthly analysis of consumer perception on a wide range of issues. According to the survey, percentage of consumers spending across essential have increased, while spends on discretionary products have remained same. Consumers are further planning to go beyond smaller purchases; 24% are looking to spend on household or personal items like white goods, furniture, electronics and jewellery this Diwali.
The November net CSI score, calculated by percentage increase minus percentage decrease in sentiment, was recorded at +9, up from +7 last month and rising at a constant pace over the last three months, indicative of a positive shift in consumer consumption metrics. The sentiment analysis delves into 5 relevant sub-indices – Overall household spending, spending on essential and non-essential items, spending on healthcare, media consumption habits & mobility trends.
This month, Axis My India’s Sentiment Index also delved deeper to understand consumers view on varied issues of national interest. These include privatisation of loss making public sector companies like that of Air India, views on economic recovery by 2022, alternatives to rising fuel prices, investment preferences, sentiments around Diwali and on brand advertisement placements.
The surveys were carried out via Computer Aided Telephonic Interviews with a sample size of 10430 people. 62% belonged from Rural India while 38% belonged from urban counterparts.
Commenting on the Ocober report, Pradeep Gupta, CMD, Axis My India, said,"With the festivities at its peak, one can easily witness consumer’s excitement in terms of loosening their purse strings for varied expenses and experiences. While Diwali has triggered spending on products of personal indulgence (like 2-wheeler/4-wheelers or jewellery) and household items, the upcoming festivities and enthusiastic consumer sentiment will further set the momentum for the last half of this year. In addition, one can also witness a transition in terms of preferences amongst consumers’ like opting for EVs or cheering for privatisation of loss making companies. The growth of digital as a medium of advertising overtaking Print & just after TV reflects the change in media consumption habits which was triggered by the pandemic. Lastly our survey shows that a vast majority of India is still not investing in this age of cryptocurrencies, it would be interesting to see how financial players beyond traditional banks can capture and convert their interests for investments using varied instruments."
Key findings:
On topics of current national interest:
Axis My India Survey captures higher consumer engagement with Hindi and regional websites and apps over English.
27% prefer Hindi and regional websites and apps while 24% prefers English
Over 10552 people surveyed 64% is from rural India while 36% is from urban India.
Overall household spending has increased for 62% of families, majorly in north, south and west.
Increase in essentials and non-essential spends for 49% and 15% of families respectively.
Consumption of health-related items has increased or remained the same for 83% of the families.
Unchanged media consumption for a majority of 52% families, regular media consumption habits settling in.
81% families are going out the same for short vacations/mall/restaurants, consumption increased for 18YO-25YO.
Combined 27% prefer Hindi and regional websites and apps while 24% prefers English, reflecting 60% of the youth.
27% people watch OTT, Majority of the OTT viewers between the age of 18-35.
17% prefers Private Companies stocks while 12% prefers Government owned stocks.
Of those who watched the ICC T20 World Cup, 48% believe poor team selection purposed India’s average performance in the tournament.
Axis My India, a leading consumer data intelligence company, released its latest findings of the India Consumer Sentiment Index (CSI), a monthly analysis of consumer perception on a wide range of issues. The month of November reveals same media consumption for the majority of the families as last month. Consumer’s online behaviour further reflect a preference of Indian languages over others.
The December net CSI score, calculated by percentage increase minus percentage decrease in sentiment, was down to +8, from +9 last month and first time slight dip in the net score is observed since past 4 months, a reflection of the post-festive period sentiment.
The sentiment analysis delves into 5 relevant sub-indices – Overall household spending, spending on essential and non-essential items, spending on healthcare, media consumption habits & mobility trends.
This month, Axis My India’s Sentiment Index also delved deeper to understand consumer’s consumption in the digital ecosystem in terms of OTT platforms, language preferences. Consumer sentiment was also tracked to understand their expenses in terms of discretionary products and investment preferences. In addition, the survey tracked consumer’s opinion on India’s performance in the T20 Word Cup.
The surveys were carried out via Computer Aided Telephonic Interviews with a sample size of 10552 people across 36 states. 64% belonged from Rural India while 36% belonged from urban counterparts.
Commenting on the November report, Pradeep Gupta, CMD, Axis My India, said,"With the year approaching to an end, we witness consumer’s gradual return to normalcy though a slight drop in Net Promoter Score also demonstrates that the impact of festive spending is slowly tapering. While media consumptions remain standard for majority, our CSI Survey has further revealed that consumers from the north as well as the south favour vernacular languages when engaging with the digital mediums. This insight opens up opportunities for various local as well as national and international players in terms of where & which form to place their brand content and advertisements. Moreover it is interesting to note that inspite of a plethora of new age tech firms coming up with IPOs, Indian consumers still prefer to park their confidence in established companies and Government owned stocks and shares, providing a contrarian approach to the FOMO investing theory"
Key findings:
On topics of current national interest:
Essential spends maintains highest steady growth at 33%, discretionary spends take the lowest dip at 14% - according to Axis My India – CSI
‘Essential’ steady consumptions majorly reflected in southern regions; overall household spending dipped by 3% dip from last month.
Over 10563 people surveyed 71% is from rural India while 29% is from urban India.
Overall household spending has increased for 59%, majorly in Northern regions, 3% dip from last month.
Highest ‘steady’ spends (33%) in essentials and lowest ‘increased’ spends (14%) in non-essential spends in the last 5 months.
Surge in steady spends in health-related items for 40% families, drop by 2% from last month.
Increased media consumption for a majority of 25% of families, Net Score improves from -4 to +1.
Mobility more or same for 91% families, going out the same for short vacations, malls, restaurants etc.
Combined 58% engage with Digital apps / Websites + social media and 53% engage with television for news/latest updates and 37% with news paper.
52% believe that the economy might get affected by the new variant- Omicron.
A vast majority of Indians, view Prime Minister, Narendra Modi as the most impactful person of the year, others include Virat Kohli, Yogi Adityanath, Rohit Sharma, MK Stalin, MS Dhoni and Mamata Banerjee.
WhatsApp voted as the most frequented app (view of 31%), followed by Facebook (26%) and YouTube (21%).
71% believes that 2022 will be much better than 2021.
Axis My India, a leading consumer data intelligence company, released its latest findings of the India Consumer Sentiment Index (CSI) , a monthly analysis of consumer perception on a wide range of issues. The month of December reveals a slight dip in increased consumption or surge in steady consumption across the 5 relevant sub-indices. Overall household spending has dipped by 3% in comparison to last month. In terms of essential items, spends remain the ‘same’ for 33% of the families – depicting the highest in the last 5 months. Lowest ‘increased’ spends in the last five months is recorded in non-essential & discretionary products like AC, Car, Refrigerator etc at 14%. Similar consumption in health-related items has dropped by 2% and in mobility has surged by 3%.
The January net CSI score, calculated by percentage increase minus percentage decrease in sentiment, was up to +10, from +8 last month.
The sentiment analysis delves into 5 relevant sub-indices – Overall household spending, spending on essential and non-essential items, spending on healthcare, media consumption habits & mobility trends.
This month, Axis My India’s Sentiment Index also probed deeper to understand consumer’s sentiment with regards to the new Omicron variant, its impact on economy and requirement of a booster dose. The survey further tracked consumer preferences in terms of news consumption and frequently used digital applications. Finally, the January survey also revealed consumers views on the most impactful celebrity/personality of 2021 and their thoughts in 2022.
The surveys were carried out via Computer Aided Telephonic Interviews with a sample size of 10563 people across 36 states. 71% belonged from Rural India while 29% belonged from urban counterparts. In addition, 64% of the respondents were male while 36% of the respondents were female.
Commenting on the December report, Pradeep Gupta, CMD, Axis My India, said, “The survey finds that PM Modi is by far the most impactful person of 2021 as voted by 40% of the people across India. While the new year brought along hope and optimism for a better 2022, consumers purse strings suggest otherwise. The lowest dip in non-essential spending is a proof that consumers are curling back to apprehensions triggered by the new variant of the virus and hoping for a booster dose, something which has recently been announced by the Government.Moreover, the higher preference of web for seeking news only reflect the gradual change in media consumption behaviour owing to consistent lockdown experienced by consumers in the last two years. In addition, the inclination towards WhatsApp, Facebook and YouTube reflects an evolved and unconscious mode of conversing, converging or consuming dialogue/information/media."
Key findings:
On topics of current national interest:
Tokyo is the capital of Japan.