India’s foremost Consumer Data Intelligence Company, which believes in fuelling data driven decision making.

Pradeep Gupta

Founder & CMD, Axis My India

Pradeep Gupta, a leading name in market research, is India’s top psephologist and Chairman and Managing Director of Axis My India.

A Harvard Business School alumnus, Pradeep Gupta has a unique intuitive personality and a passion for understanding the pulse of the nation. His quest to empower and to democratize knowledge has led him to author significant books – How India Votes and What It Means, Modi@20, Blueprint for an Economic Miracle and Who Gets Elected, How and Why?

Pradeep Gupta’s ‘simple living high thinking’ philosophy, honesty towards his craft, unrelenting passion to innovate and above all, empathy for 1.3 billion Indians has enabled him to build Axis My India.

Mukesh Kabra

Director, Axis My India

With over 25 years of experience, he has been at the center of Axis My India’s research initiatives in the area of exit polls and political research, bringing in his extensive exposure in reaching the last mile of a diverse India. Under his research guidance, Axis My India has revolutionized the field of election polling with an accuracy rate of over 94%.

As a Director with equity stake, he established a multi-crore printing plant in four quick years. Today, in addition to handling voluminous and prestigious research projects he also oversees the latest technology and manages a work force of over 1300 proud AMIT’ians across 700+ districts.

Born and brought up in a conservative family ruled by values and ethics, as a first-generation entrepreneur he aptly brings his value system into daily business activities. Widely travelled and well-versed with various cultural nuances of the country, he is an authority in the innovative media ecosystem.

He earned his B.Tech in Printing Technology and is a Post Graduate Diploma in Business Administration.

Ashish Gupta

Director, Axis My India

Ashish Gupta, a commerce graduate joined Axis My India as a Director at a young age of 26, holding an equity stake. He manages the pre-press operations of the printing plant and heads the staff and administrative work at the Head Office.

The comfort level he shares with the evolving pre-press technology, ability to foresee problem areas, understanding of business dynamics and maintaining relationship with business associates, speaks volumes about his performance and capability.

His methodical approach and the ability to handle crisis has earned him the respect of other directors, employees and clients alike. He also handles the responsibilities of co-ordination with important government departments and manages the work entrusted by them.