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Who Gets Elected – How and Why

Election forecasting is a little bit like cricket—there is no room for complacency and each ball is a new one.

How are mandates made? How do people end up voting for one specific party and why? What is anti-incumbency, and how does it work? Who Gets Elected answers the most urgent questions about elections. Pradeep Gupta, India’s top psephologist and the founder of Axis My India, discusses everything regarding winning elections and maintaining a hold on power for the next one. With expert insight and an understanding into the psyche of the common Indians as they make their decision on their leader, this is a must-read for everyone who wants to be well informed about election processes in India.


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India’s foremost Pollster, Pradeep Gupta launches his new book

‘How India Votes: And What It Means’

A provocative, entertaining and enlightening journey – in how and why Indians choose their leaders

The book encapsulates the various effects of political, economic, technological and social aspects on the common man and how it in-turn effects their voting psychology. I am hopeful that the book would leave its readers a lot more knowledgeable and insightful on the dynamics surrounding polling in our beloved country. Pradeep Gupta, CMD, Axis My India


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