All Media Measurement Study

WHAT WE DO?

Measuring and monitoring media consumption habits across media touchpoints is the core of AMMS.

HOW WE DO IT?

Unmatched depth & reliability. A combination of face to face & telephonic interviews across 737 districts and an unmatched sample of 1 million respondents in a year.

WHAT THIS MEANS FOR YOU?

AMMS helps you to understand the media consumption habits of your consumers in detail across varied traditional & new media touchpoints, which can help deliver higher ROI of your marketing & media spends.

Key Metrics

Measuring all media consumption behavior is at the heart of AMMS

Media Reach

What is the reach across media by audience type?

Time Spent

Time spent on each of the mediums in an average day?

TV Channel Viewership Behavior

Which are the genres and channels most preferred by audience type & markets? Which time of the day?

Print Readership

What is the reach across media by audience type?

Radio Listenership

What is the reach across media by audience type?

OTT Viewership

What is the reach across media by audience type?

Digital Consumption

What is the reach across media by audience type?

Cinema Consumption

What is the reach across media by audience type?

Outdoor Media Consumption

What is the reach across media by audience type?

Methodology

Unmatched depth & reliability. A combination of face to face & telephonic interviews across 737 districts and an unmatched sample of 1 million respondents in a year interview is done with representative sampling maintaining Urban/Rural, Male/Female, NCCS and Age groups ratio with approved questionnaire with the help of CAPI (Computer Aided Personal Interview), CATI (Computer Aided Telephonic Interview) & CMC (Computer mediated communication) like email, online panels, and proprietary mobile application.

Media habits can be linked to not just Indian Demographics but also to the CTI Brand Linkages or Category Linkages data, provided one has subscribed to these reports. Enhanced Audio Recording of select portions of the interview for validation and Quality Control of the data is done at a central level.

Data Validation

Ernst & Young are the process advisors for this study
100% of the interview is being voice recorded as well as converted to rich text for Data checks & Validation.
QA team verifies real time random recordings of the surveyors based on the hourly interview count and other control report.
10% of the survey recordings would be verified on daily basis for each surveyor and FR to ensure that surveys are conducted in the right manner and true spirit.
Analyst team analyse the data by applying different logic checks to ensure that data quality and any major deviation is communicated immediately with the quality team daily.

Data Reporting Units

Geographic – Urban/Rural, Zone, State, Pop-Strata, SCR, District
Demographic – Gender, Age, Marital Status, Education, Occupation, NCCS

Power-BI enabled dashboard for Data Visualisation

Engagement Model

Subscription Based:

Yearly Subscription
Quarterly publication of reports for the categories you subscribe.
One report on Individual Quarterly and/or on Rolled Data.
Analysis & Insights will be shared each time in a Standard Format.
Standard Deliverables every quarter
Options to take subscription for Selected States or full subscription with All India data

ADD-ON SOLUTION: Customized research to understand the impact of different marketing activities with the same respondents. (The add-on solution is independent of the syndicated CTI study. We can do customized study with the same or different respondents, as per the objectives of the study)

If interested, please fill in your details and our team will get in touch with you.

Name

Organisation

Contact Number

Product

To know more write to us at: sales@axismyindia.org sales@axismyindia.org,or Contact us at: +91 8879226626

Key Metrics

Media Reach

Time Spent

TV Channel Viewership Behavior

Print Readership

Radio Listenership

OTT Viewership

Digital Consumption

Cinema Consumption

Outdoor Media Consumption

Methodology

Data Validation

Data Reporting Units

Engagement Model

If interested, please fill in your details and our team will get in touch with you.

To know more write to us at: sales@axismyindia.org , or Contact us at: +91 8879226626