AXIS MY INDIA - CONNECTING INDIA TO BUILD INDIA. Axis My India - Connecting India to Build India


ALL MEDIA MEASUREMENT STUDY



WHAT WE DO?

Measuring and monitoring media consumption habits across media touchpoints is the core of AMMS.

HOW WE DO IT?

Unmatched depth & reliability. A combination of face to face & telephonic interviews across 737 districts and an unmatched sample of 1 million respondents in a year.

WHAT THIS MEANS FOR YOU?

AMMS helps you to understand the media consumption habits of your consumers in detail across varied traditional & new media touchpoints, which can help deliver higher ROI of your marketing & media spends.


KEY METRICS


Measuring all media consumption behavior is at the heart of AMMS

MEDIA REACH

What is the reach across media by audience type?

TIME SPENT

Time spent on each of the mediums in an average day?

TV CHANNEL VIEWERSHIP BEHAVIOUR

Which are the genres and channels most preferred by audience type & markets? Which time of the day?

PRINT READERSHIP

What is the reach across media by audience type?

RADIO LISTENERSHIP

What is the reach across media by audience type?

OTT VIEWERSHIP

What is the reach across media by audience type?

DIGITAL CONSUMPTION

What is the reach across media by audience type?

CINEMA CONSUMPTION

What is the reach across media by audience type?

OUTDOOR MEDIA CONSUMPTION

What is the reach across media by audience type?


Methodology



Data Validation



Data Reporting Units



Power-BI enabled dashboard for Data Visualisation





Engagement Model:

ADD-ON SOLUTION:

Customized research to understand the impact of different marketing activities with the same respondents. (The add-on solution is independent of the syndicated All Media Measurement study. We can do customized study with the same or different respondents, as per the objectives of the study)

If interested, please fill in your details and our team will get in touch with you.

To know more write to us at: sales@axismyindia.org,or Contact us at: +91 8879226626