AXIS MY INDIA - CONNECTING INDIA TO BUILD INDIA. Axis My India - Connecting India to Build India

CONSUMER CONTENT PREFERENCE STUDY



WHAT WE DO?

Measure and monitor current content preferences across media touchpoints.

HOW WE DO IT?

Unmatched depth & reliability. A combination of face to face & telephonic interviews across 100+ markets.

WHAT THIS MEANS FOR YOU?

Helps to understand the content preference habits of audiences in detail across varied traditional & new media touchpoints, which can help deliver sharper relevant content & gauge future preferences.

SCOPE OF THE STUDY


Measure – Preference, Likeability, Relatedness & future content desire


STUDY ACROSS MEDIUMS – TV / OTT / CINEMA



TELEVISION

  • Genre Preference
  • Prog Preference
  • Content Likeability
  • Actor/Host likeability
  • Plot preferences
  • Future Preference

OTT

  • Preferred type – Paid/Free
  • Genre Preference – Originals, Series, Sports
  • Content Type – Fiction Vs Non-Fiction
  • Favorite Actor
  • Indian Vs International Originals
  • Future Preference

CINEMA

  • Preferred Language
  • Preferred Genre – Action, Comedy, Drama, Thriller, Horror
  • Favorite Actor
  • Dubbed Vs Non-Dubbed
  • Type of stories
  • Type of plots
  • Future Preference

CURRENT CONTENT PREFERENCE & FUTURE LIKEABILITY






If interested, please fill in your details and our team will get in touch with you.

To know more write to us at: sales@axismyindia.org,or Contact us at: +91 8879226626