CONSUMER CONTENT PREFERENCE STUDY
WHAT WE DO?
Measure and monitor current content preferences across media touchpoints.
HOW WE DO IT?
Unmatched depth & reliability. A combination of face to face & telephonic interviews across 100+ markets.
WHAT THIS MEANS FOR YOU?
Helps to understand the content preference habits of audiences in detail across varied traditional & new media touchpoints, which can help deliver sharper relevant content & gauge future preferences.

SCOPE OF STUDY

SCOPE OF STUDY

Measure – Preference, Likeability, Relatedness & future content desire

  • Medium Wise Content Preferences – TV, Print, Cinema, OTT
  • Genre Wise Content Preferences – GEC, Movies, Sports, Kids, News, Music
  • Time band wise Preference – Medium/Genre/Content
  • Current likeability of content – Reasons/Gaps
  • Competitive benchmarking of content
  • Actor/Celebrity/Guests/Host Preferences
  • Future content preferences & identifying whitespaces

Study Across Mediums - TV / OTT / Cinema

Television

  • Genre Preference
  • Prog Preference
  • Content Likeability
  • Actor/Host likeability
  • Plot preferences
  • Future Preference

OTT

  • Preferred type – Paid/Free
  • Genre Preference – Originals, Series, Sports
  • Content Type – Fiction Vs Non-Fiction
  • Favorite Actor
  • Indian Vs International Originals
  • Future Preference

Cinema

  • Preferred Language
  • Preferred Genre – Action, Comedy, Drama, Thriller, Horror
  • Favorite Actor
  • Dubbed Vs Non-Dubbed
  • Type of stories
  • Type of plot
  • Future Preference
Current Content Preference & Future Likeability

Current Content Preference & Future Likeability

If interested, please fill in your details and our team will get in touch with you.

If interested, please fill in your details and our team will get in touch with you.

To know more write to us at: sales@axismyindia.org ,or Contact us at: +91 8879226626

To know more write to us at: sales@axismyindia.org , or Contact us at: +91 8879226626

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