Why distribute product samples randomly?
Talk to Axis My India for verified & targeted product sampling across 20 Cr Households.
A unique combination of Sampling + Market Research + Brand Awareness.
Sampling:
Door to Door Sampling by AMI representatives.
Micro targeting to the desired brand target audience.
- Pin-code level
- NCCS AB households
Random Photos will be taken while giving the samples and the same will be shared with the brand team.
Technology based back checks to avoid any pilferage - IVR facility for recorded audio feedback
Research:
Consumer Feedback – Question on current brand consumption captured through CAPI + Future purchase intent can also be captured after 3-4 weeks on a certain % of audience.
Brand Awareness through on ground activation:
Branded Van to be used while distributing the sample.
Information dissemination & awareness building.
Promotional video, Clips with social messages/ CSR activities.
Pamphlet distribution along with Sampling.
