Personalized Mass Media
As pioneers of Innovative Media in India and a category leader, we extensively promote our Personalized Media Vehicles among various demographic profiles - be it competing or non-competing media owners, current and potential clients, Media Watchers, Influencers, Government entities and various Media forums.
We at Axis My India Ltd., genuinely believe that our Media enables Marketers & Brand Owners as well as State and National ministries to overcome the limitations of Mass Media and deliver accountable, measurable and guaranteed media reach at a cost-effective rate. Axis has been proliferating the efficacy of the media and continues its commitment to providing maximum reach for all brands & services.
Come, explore the efficacies of the media through our wide range of media options:
MIRROR BRANDING IN RAILWAY COACHES OF LONG-DISTANCE TRAINS
Indian Railways, manages the fourth-largest railway network in the world by size, with a route length of 68,155 km- Indian Railways runs 13,523 passenger trains daily, on both long-distance and suburban routes, covering 7,321 stations across India
- Axis My India, a leading Media & Market Research solutions provider, have identified this opportunity to utilize the potential of such an important medium and got an exclusive right from Central & Northern Railways to advertise on the mirrors inside the railway coaches
- Central Railway (31 trains) runs several long-distance trains across its different divisions. In each of those trains, there are about 15 mirrors in each coach (9 inside compartments, 4 inside toilets and 2 in wash basins). Taking an average of 15 coaches per train
- In total there are 225 mirrors in each Train
- Advertisements will be displayed on the placement holder, mounted on each & every Mirror
- Price - Avg. 1,20,000 /train/rack/month
Central Railways (CR) manages Mumbai, Bhusaval, Pune, Solapur and Nagpur divisions
- An Uncluttered Ambience: We deliver a clutter‐free ambience. There are no multiple ads or headlines or visuals shrieking for attention
- Mass Reach and Visibility of your Ad: Being the most important and popular mode of transportation in India, the reach and visibility of your ad is absolute and definite
- Advantage of Captive Audience: Being long distance trains, it is an excellent opportunity to leave an impression in the minds of these captive audience through your advertisement
- Frequency of Exposure: People spend a significant duration of time inside the train either sitting on their berths or using washrooms and wash basins. Therefore, the frequency of exposure of your ad is manifold
- Customer Segmentation: Branding on Railway mirrors, which can be customized as per audience segment, locations, different Ad messaging based on audiences for 1AC, 2AC, 3AC and Sleeper Coaches
- The DNA of credibility: Indian Railway is a governmental entity under the Ministry of Railways. Hence there is no scope of inflation or distortion of reach figures
| Mirror Branding | |
| No.of Passenger per Train | 67200 |
| No.of Northern & Central Railway Trains | 100 |
| Per Month Reach | 6720000 |
| Cost per Train | 120000 |
| Cost of Overall Trains | 12000000 |
| Cost per Contact Rs | 1.79 |
| Gross Impressions | 26880000 |
| Cost per Impression Rs | 0.45 |
- Total no of seats per train is around – 1120 seats
- Sleeper seats – 10 nos.of coaches per train x 72 seats per coach = 720 seats per train
- 3rd AC seats - 4 nos.of coaches per train x 72 seats per coach = 288 seats per train
- 2nd AC seats – 2 nos.of coaches per train x 48 seats per coach = 96 seats per train
- 1st AC seats – 1 nos.of coach per train x 16 seats per coach = 16 seats per train
- If we consider the people boarding from the other stations throughout the route and other waitlisted, RAC as well as local passengers, the total no of passengers exposed to the Ad in each train/rack would be more than double and hence the total exposure in a month would be around 1120 x 2 x 30 = 67,200 passengers
SNAPSHOT OF AD SPACE
AC Berth
Mirror Size: 27(H)cm X 39(W)cmAdvt.Space Size: 5(H)cm X 15(W)cm
AC Wash Basin
Mirror Size: 60(H)cm X 40(W)cmAdvt.Space Size: 8(H)cm X 20(W)cm
AC Washroom
Mirror Size: 70(H)cm X 90(W)cmAdvt.Space Size: 8(H)cm X 20(W)cm
Sleeper Wash Basin / Washroom
Mirror Size: 53(H)cm X 44.5(W)cmAdvt.Space Size: 8(H) cm X 20(W) cm
HPCL & IOCL Gas Bills
Axis offers exclusive advertising space on LPG Gas bills that reaches the nooks & corners of India. Currently, the combined reach of HPCL Gas Bills and IOCL Gas bills is approximately 10.14 Crores.
Electricity Bills
Axis offers brands advertising space on Electricity bills of Chhattisgarh, Madhya Pradesh and Telangana with a combined reach of approx. 4.6 Crores (46.64 M) for every billing cycle.
Railway Reservation Tickets
Axis offers prime advertising space on Railway Reservation Tickets for major states covering Central, Western, South Western, Eastern and North Eastern Railway Network among others. The combined reach of these tickets is approx. 2.3 crores (23 M).
Airline Media
Axis offers advertising space on Air India Boarding Pass, our National Air carrier that enables you to reach an evolved audience efficiently.